A new awareness and engagement programme, focused on positioning Belfast and the wider city region to take advantage of the opportunity to drive investment and support inclusive economic recovery, has been launched recently.

Devised by a partnership of private and public sector stakeholders in the Belfast city region, ‘Renewed Ambition’ will bring together key partners – including funders, government, occupiers, developers, the supply chain and more – to highlight Belfast’s compelling investment proposition globally.  

The programme forms part of wider plans laid out by public and private stakeholders to support the city region as it continues to face challenges presented by COVID-19 and embarks on its journey toward inclusive economic recovery.

Consisting of a series of virtual events and investor engagement initiatives, Renewed Ambition will showcase the wide range of opportunities for real estate investors, developers and occupiers in the Belfast city region. The series will draw upon local and internationally respected experts to highlight our sectoral strengths, together with the unique selling points that set Belfast apart from other cities across the UK and Ireland such as talent, connectivity, cost of living and quality of life.

The programme will create a platform to discuss key government initiatives aimed at addressing the impact of COVID-19 on our spaces and places and, crucially, how the real estate sector can respond as we learn to live with the virus in the future.

Additionally, it will focus on how Belfast is perfectly located in a post-Brexit era in an economic triangle between London and Dublin and set to benefit from a bespoke set of circumstances and trading conditions from the beginning of 2021.

Attention will be drawn to the wealth of opportunities across the Belfast Region City Deal area.

The programme will highlight how Belfast’s attractiveness as an investment location remains strong in the post-coronavirus era.

Chaired by Joe O’Neill, the Renewed Ambition Taskforce consists of a number of key public and private stakeholders who are committed to building a positive future for the Belfast city region.