Hillarie McGuinness and Paul McDonagh, both Tourism Ireland; with Ken Holladay, Ken Holladay Travel (right), at GTM West in Arizona.

Four tourism companies from the island of Ireland – including Titanic Belfast – joined Tourism Ireland virtually recently, at the annual Global Travel Marketplace West (GTM West), in Arizona.

GTM West is a busy two-day event which, this year, involved a programme of bespoke one-to-one in-person appointments, in which Tourism Ireland participated. Titanic Belfast and the other tourism companies from across the island of Ireland also engaged in a number of ‘boardroom’ style sessions virtually, to showcase their product to the high-end North American travel advisors in attendance.

Tourism Ireland highlighted Northern Ireland and the island of Ireland to the influential North American travel advisors, building anticipation for future trips and reminding them about the many reasons for their clients to visit.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland was delighted to attend this year’s GTM West in Arizona, in person. The two-day event provided a fantastic platform to showcase the many things to see and do across the island of Ireland. GTM West also provided a valuable opportunity for our partners to showcase their product and connect virtually with the North American travel advisors. Our message for these travel advisors was that we cannot wait to welcome back their clients.”